National Small Business Revolution documentary project features RI's Comfort Dental
National “Small Business Revolution” documentary project features Rhode Island's Comfort Dental
Dr. Carmen Sanchez among 100 business builders featured in yearlong campaign celebrating the crucial role of small businesses in our communities
Providence, R.I. – August 24, 2015 – Candles, calming music, soothing colors, a massage room – these comforting features are typically associated with spas, not dentists' offices.
But at Comfort Dental, which operates locations in Providence and Central Falls, Dr. Carmen Sanchez is committed to making the experience of going to the dentist as comfortable as possible – and in the process, she's serving the local Latino community, ensuring they have access to a dentist who shares their language.
Now, Comfort Dental is getting national attention from Deluxe Corporation’s Small Business Revolution documentary project. The Small Business Revolution, which also features "Shark Tank" star Robert Herjavec, is a yearlong campaign that celebrates the vibrancy, variety and community impact of small businesses across the country. Its latest story is a photo essay profiling Comfort Dental, one of 100 profiles of inspiring small businesses that will debut throughout 2015 at SmallBusinessRevolution.org.
Dr. Sanchez came to the U.S. from the Dominican Republic, recognizing a need to serve the Latino community, and also an opportunity to make the experience as enjoyable as possible. Her commitment to providing patients with a special, personalized experience – and a focus on bolstering their self-esteem – has definitely paid off: Comfort Dental's offices have seen their number of patients grow to 17,000. Dr. Sanchez's focus on customer service and improving her community is what the Small Business Revolution is all about.
Deluxe developed the Small Business Revolution to focus on the importance of personal touch and local involvement in an era when business is becoming increasingly impersonal. The campaign is capturing the stories of small businesses and their customers, families and friends – all of whom are a crucial part of what makes our communities whole.
“The hands-on customer service, the entrepreneurial spirit and the deep community involvement people find in the small businesses they frequent make all the difference,” said Amanda Brinkman, chief brand and communications officer for Deluxe Corp. “Telling these moving, inspirational stories and putting a spotlight on these owners is our way of celebrating the best parts of American business.”
The Small Business Revolution will unfold throughout 2015, as a part of Deluxe’s 100th anniversary celebration. Since 1915, Deluxe has helped small businesses and financial institutions grow and thrive by providing a range of business services, from websites and logos to social media and email marketing to checks and other financial services.
The Small Business Revolution will also award $25,000 to one small business later this year. Anyone can nominate their favorite small business at SmallBusinessRevolution.org, and Shark Tank's Herjavec will help Deluxe choose the winner who best exemplifies the Small Business Revolution spirit. The person who nominates the winning business can see how it feels to be a "shark" by personally delivering the $25,000 prize.
In September, a longer-form documentary about the Small Business Revolution – featuring many of the profiled businesses, as well as Herjavec and other small-business experts – will be released, as well.
(release from Deluxe Corporation)