Hope Street merchants introduce Veggie Valet service


This summer shoppers at the Hope Street Farmers Market will be able to extend their visit to the area while knowing that their produce & purchases are staying cool.  Nine merchants along the stretch of Hope Street that spans from Lippett Park to south of Rochambeau Avenue now offer refrigerators where visitors can store their purchases while continuing to explore all the shopping district has to offer.

“The farmers market is such a draw to our area, but often people feel they have to rush home" says J. Marcel owner & Merchants’ Association co-president Dixie Carroll.  "With this program we can help them stick around so they can knock off a variety of their errands in our village of independent & welcoming shops.”

Similar programs have taken root in other cities, such as Austin, TX where Carroll became aware of it.  “It’s makes perfect sense for communities where there’s a lot of independent spirit but also a lot of collaboration,” adds Carroll.  

Participating businesses are Evolve Apothecary, Green River Silver, J. Marcel, Kreatelier, Olive Del Mondo, Rhody Craft, Seven Stars, Stock Culinary Goods & Studio Hop.  All have invested in refrigerators that can take on perishables, allowing the customer to shop for longer.

The Veggie Valet Service will run for the duration of the Hope Street Farmers’ Market season through October.  For more information, please visit www.hopestreetprov.com or visit any of the stores listed above.

(release from Hope Street Merchants Association)